When creating a text ad in your PPC campaign, you can select broad match, modified broad match, phrase match, or exact match for your keyword match type Each match type in your Google Ads account has its advantages and disadvantagesFeb , 18 · The match type determines how narrow or broad a search query will match to a keyword in your Google Ads account Google's help file provides a decent description of the different match types Understanding the differences between each match type and choosing the correct one for your campaign can help improve your ROI – image sourceJan 11, 19 · Selecting the right set of keyword is important in order to reach out to the right searches happening on Google, wrong selection of match type can lead to irrelevant clicks There are 5 Types of keyword match types in search ads which are as below Broad Match Type Phrase Match Type Exact Match Type Broad Match Modifier Type Keyword Match Types In Google Ads Explained Edition Youtube Negative keyword match
